Some web analysts have decreed that email marketing is on its way out as an effective way to reach customers. While it is true that we now have more email than we could ever read, the bulk of this new reading is taking the place of newspapers. Indeed, marketers now have the unprecedented opportunity to be a trusted news source. By following these email marketing strategies, businesses can use the inbox as a major asset for brand reputation as well as sales.

The most effective email marketing tactics actually is not a trick, but a serious value: respect. It can take mere seconds for a trusted subscriber to get turned off by a spammy email. A corollary to this tactic is to make sure you never refer a product or service that you are unfamiliar with – this can be bad news for your reputation.

More email marketing strategies include not using any link-bait-sounding headlines for emails. An example is creating scarcity where there is none – remember these people are already your loyal customers! The main strategy I am discussing here is “slow and easy.” That inbox is a precious commodity, so tread lightly and don’t do anything suddenly that may turn off your loyal following. Rather, the best email marketing strategies are slow-going, having integrity and something you know that your subscribers would be genuinely interested in.