Every business has its own story, but it’s also helpful to watch big the adventures and follies of bug companies too when it comes to marketing strategies. For instance, the saga of Coke Vs Pepsi can really illustrate how branding is a psychological tool, not just about exposure. The recent neuro-marketing efforts of Coca-Cola prove that the brand has embedded itself more in customers’ emotional centers than Pepsi has….. and Pepsi is not exactly a low-profile product! So always be ready to learn customized marketing solutions from the Big Dogs, because their stories can be applied to your success.