MLM lead generation has been a problem since the industry began more than 50 years ago and has challenged even the most savvy network marketer. The internet has definitely changed the landscape and leveled the playing field but there needs to be some thought into exactly what leads you’re chasing in your business.

Remember, not everyone is your prospect contrary to old school training methods and you need to put your message in front of those prospects ready to receive it. Believe it or not, MLMers will be your prime lead target. You may be thinking this is strange simply because it may smack of “business cannibalism” but you’ve also got to remember that the industry has an horrific attrition rate and for this reason, network marketers are your prime prospects.

Network Marketing Lead Generation

Here’s the reason why MLMers are top of your prospecting list…because more than 90% quit their business in the first three months there is always a massive pool of networkers on the lookout for another opportunity.

And because they have tried network marketing once then they are going to be more receptive to listening to an opportunity in the industry than someone simply shopping for a home business. Can you see how powerful this is.

Remember though, they are more likely to be more prudent the second time around so it’s not just a matter of putting your offer out there and expecting a rush of sign ups. You need to show them that you’re different than their last sponsor and you need to give the the value and how to they are seeking.

Other Hot MLM Prospects

There’s at least two other groups well worth targeting. They are those people researching your opportunity. In other words, people in research mode and looking at network marketing as a vehicle to take them to their ultimate goals.

People in research mode are in a buying frame of mind. They are looking at possibilities and will be receptive to opportunities which catch their interest. They need to be put towards the top of a network marketing lead generation campaign because of this buying mood.

These people are likely those tired of the daily 9-5 grind, who want to spend more time with their families and who just want to improve their financial position. They will have come across network marketing opportunities and looked at them in the past but for one reason or another, weren’t quite satisfied with what they saw.

They are in the main, actually not really looking for the opportunity but they will be searching for the right person to join.