There are tools that can be used to increase your marketing reach. They are a combination of video productions, streaming videos for your web sites, Tradeshow Booth, and video marketing. Usually just one video need be produced but can be used on each leg of your marketing chair.

Let’s review a typical approach taken by most businesses in their marketing efforts. They will feature a product or a service on their webs site, Attend a trade show using large format graphics and signage for branding, and send out printed material or brochures. What is not noticeable is the common denominator between all three approaches which is that they are all what is what is now termed “Static” In the end it is simply material which must be read. The only difference is how and where it is read.

In all three attempts at marketing one might note that each has to be created from the ground floor up and with that process go the attendant costs in materials, labor, and time. There are further inefficiencies that marketing manager must face. The life span of a trade show message is limited to the number of days of the trade show. How many people actually visit the Tradeshow Booth? How much of the message will the customer really remember in the buzzing about of the trade show atmosphere? Another example might be the some of the pitfalls of printed material for marketing. Is it getting to the right person? How long will it be kept? How easily can or will it be passed on?

Is there light at the end of the tunnel? There is and it is called Regenerative marketing, a three pronged approach to extend your reach and stretch your dollar.

What exactly is regenerative marketing? Regenerative marketing has evolved from the combination of 3 very powerful marketing tools:
Tradeshow Booth and the use of Video
Your internet website, Streaming video
Marketing Campaigns featuring Trade Show Videos

Step 1. Video shows your business in the best possible light, with streaming images of the home office, staff, production, examples of a new product or service in use, testimonials, or even an interview with a company principal sharing the vision of the future and the benefits of doing business with you to mention only a few.

Step 2 .Video adds the element of motion. Well created video production uses movement, sound, color, and creative editing. These elements are a primary factor in attracting attention from passing traffic. Prospective clients eyes can’t help but to follow the bouncing ball.

Step 3. Using a Video with your Tradeshow Booth gives you an extra salesperson in your booth. A salesperson who gives the same, “perfect presentation”, every time. You can be distracted talking to a prospect and miss other potential customers while engaged in conversation. Video permits exposure to traffic in multiple numbers as they walk by, and creates more opportunity for questions and comments that your sales people can take advantage of.

Booth Videos
This approach will allow you to use the same video production to take the company’s focal point, as used in the tradeshow(s), and making it available to anyone who visits the company website, And , Or, have prospects directed there by means such as company sales reps, e-mail campaigns, postcard flyers, electronic press releases, etc. The final result will be thousands of more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than your competition.

Companies have already begun to use these techniques. Don’t be late!!

Good Luck!!!