Encouraging appreciation of new classical music in children mostly involves exposure and playing classical music as part of a lifestyle choice. Choosing selections that match your children’s ages, development, and current feelings can help make it more acceptable as well. Whether the family leans slowly towards contemporary classical music or more traditional composers, you’ll slowly find that they may start to like the strains and sounds as much as you do - well, almost.

Classical Music and Your Brain

Understanding how classical music affects the human brain shows how playing a few classical CDs can really boost a salesperson’s profit margin. According to Jeff Kellaris, a marketing professor at the University of Cincinnati, “Music can help shape customers’ time perception, lower sales resistance and increase willingness to spend.” The complex structure of classical music actually causes your brain to work harder while listening. Even if you are not consciously aware of the music playing in the background, your brain is very attuned to it.

As the music filters into your subconscious, your brain works to comprehend the complex music, but the question is, how does this affect shopping habits? First, since the brain is preoccupied, the sense of time is compromised. This means that a customer will spend more time in the sales environment, whether it is a retail store or a home for sale, without even realizing it. The longer a person lingers, the more likely he or she will buy.

Classical Music While You Shop on your MP3 Player

A brain that is distracted is less able to take critical-thinking decisions that keep you within your budget. If your brain cannot focus on making rational choices based on need, price, and budget restrictions, you will be more susceptible to marketing strategies that encourage you to buy. When you listen to classical music, your ability to make smart choices decreases and your spending increases easily.

Defending Against Beethoven

Defending yourself against the strategy of a store owner that has you listen to classical music in the background is as simple as being aware of the music that is playing above your head while you shop. Actively listen to classical music rather than enjoy the relaxing environment it creates can keep you alert and save you from spending more than you intended. Focus on the purchases you needed to make by having a list handy, and overcome the urge to browse.

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